The user consumes more video that ever. Each minute, 48 hours of new videos are generated. Therefore, it is no surprise, that YouTube produces nowadays an income of over 2.000 million weekly reproductions around the world. Nor is a surprise, that in 2010, the number of advertisers who chose to be displayed in YouTube, was multiplied by ten.
In light of this global situation, the tendency is overwhelming:
IF YOU ARE GOING TO HIRE IT, IT WILL HAVE TO BE WITH A VIDEO.